Creative look for anniversary Panthers

PUBLISHED: 12:20 30 December 2009 | UPDATED: 14:38 04 March 2010

PETERBOROUGH are all set to roar into the new season with an anniversary make-over!

The Panthers have taken on board top international creative agency to give them a new-look going into 2010.

PETERBOROUGH are all set to roar into the new season with an anniversary make-over!

The Panthers have taken on board top international creative agency to give them a new-look going into 2010.

Hemisphere Creative, whose clients include the world-famous Cunard Line, French jewellers Cartier, and adventure travel company Exodus, will create a thrusting brand.

Their arrival coincides with planning for Peterborough's 40th Anniversary, having staged their first East of England Showground meeting on June 12, 1970.

Hemisphere Creative have been working closely with the Panthers' owners and management team on a re-branding that will see a new logo for the club, a major marketing campaign and a state-of-the-art website.

They have also designed a special 40th Anniversary logo that will be used on a range of souvenir merchandise that will be on sale when the new season gets underway in March.

Club owner Rick Frost said: “We took over the Panthers at very short notice in August 2008 and spent last year looking thoroughly at the business.

“We have already made a number of changes and now we are entering the second phase of our business plan to turn Peterborough into a thriving concern on and off the track.

“This involves what we believe will be an unique marketing exercise aimed at building on our existing fan base by attracting a fresh and younger audience to meetings at the East of England Showground.

“We have brought in the experts and want to marry the club's great tradition with a forward-looking approach to winning new supporters.

“The first step in what will be a lengthy programme of improvements is to have a new logo that will be worn by the riders throughout the season.”

Fans will get their chance to see the new logo when it is officially unveiled over the New Year holiday.

Another early innovation is a change of principal address of the existing club website can now also be reached on www.peterboroughspeedway.co.uk .

Rick added: “Work is already going on behind the scenes on a complete overhaul for the website which, I am sure, will make it the most appealing and talked-about website in speedway.

“It will be some weeks before that goes on line but it will be well worth the wait.”

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