It's Keane's way...or he'll feed you to his dogs
MEMO to Ipswich players - don't be late for training and make sure you try your hardest.
If you don't, there's every chance Roy Keane will feed you to his dogs.
Looking lean - and, of course, very mean - Keane swept into the Portman Road press conference with the confidence of a man who isn't interested in fanfare welcomes and would rather be barking orders on the training ground.
The Irishman, boasting a freshly clean-shaven complexion, was polite but concise.
When the BBC's Garth Crooks enquired whether Keane thought the Ipswich job was "a big challenge", Town's new manager shot him a glare, holding the pose for long enough to make the whole room feel slightly uneasy, before delivering his answer.
“Of course it’s a challenge,” he retorted.
Keane was brought into the modest media suite, Simon Clegg leading him, like a prize boxer prior to the weigh in.
I wondered how Sir Alex Ferguson had ever managed Keane.
Flashes lit up the room as cameras, operated by brave photographers, were pushed in front of him. He continued walking as if they weren't there.
The hum of chatter among the media hoard stopped as if the headmaster had walked into class.
I didn't know whether to clap or look at my feet.
His audience was captivated by his every word...from his claim of "not really" missing football, to his promise of a short relationship with any players who fail to reach his ultra high standards.
Then there was the vow to achieve promotion in a year, his admiration for Town’s history and his promise to relocate his family to Suffolk.
Quite what the future holds, well that remains to be seen.
But what is certain is that the club is a very different entity today to the one we all supported at the start of the week.
Who knows where Roy Keane will take Ipswich Town - but I am looking forward to the journey.