Support Ipswich Town - and Jim Magilton
Ooops, an Ipswich Town defeat - must mean it's time for Jim Magilton to clear his desk and pack his bags.
That seems to be the view of the angry callers to the post-match phone-in shows (or, as Joe Royle used to quip, the moan-ins).
It's funny, because I am sure I heard the same callers a week ago hailing Magilton for managing to finally get his team to gel. The same callers who were already planning their trips to Anfield, Old Trafford and Stamford Bridge.
Supporters can, of course, hide under the umbrella of fickleness. Some argue that the passion of football is such that rash comments spew from the mouths of fans without proper consideration.
But I'm getting a bit bored of it all.
The facts are that the Blues sit only four points from the play-offs and had, before Saturday's disappointment, shown genuine signs of significant improvement.
Magilton, often criticised for his transfer dealings, has pulled off a cracking deal to bring Darren Ambrose - a Premier League player in all but name - back to his spiritual home.
It is also important to remember that while Ipswich may be blessed with Marcus Evans' millions, almost half the other clubs in the division can boast a wealthy benefactor.
I am not attempting to gloss over what has been, to date, a frustrating season.
But we are only a third of the way through the current campaign and, as mentioned, the club has recovered well from a poor start. Indeed, had the season begun four games later, Town would have, prior to Saturday, accrued 21 points from only 11 games - championship form.
Every fan is entitled to their own view; the broad spectrum of opinion is part of what makes football great.
But let's retain a little perspective - and try supporting Magilton and Town before we stick the knife in.